Cristiano Ronaldo’s action had a huge impact on the brand Photo: Screenshot |
Quora News: Cristiano Ronaldo, the world’s richest footballer, prioritizes health over junk food, and it is clear that he insists on what others understand.
However, it was recently revealed that Cristiano Ronaldo’s removal of a product in front of the camera could cost the company 4 4 billion.
It so happened that during a press conference before Portugal’s match at the UEFA European Football Championship in Hungary, Cristiano Ronaldo saw two bottles of Coca-Cola, a beverage company, placed on the table in front of him.
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Coca-Cola is the sponsor of the European Football Championship and the bottles were kept for advertising purposes, but Cristiano Ronaldo removed the bottles from his front and placed them on the other side, waving his water bottle in front of the camera and saying ‘Agua’ in Portuguese. Said which means ‘water’.
Not only that, he also urged the fans to choose water instead of soda.
Video clips of Cristiano Ronaldo’s Action to Removes Coca Cola Bottles Soon went viral on social media.
Cristiano Ronaldo’s action in front of the camera during his June 14 press conference had a huge impact on the brand.
A user named Rohit Chauhan wrote that Coca-Cola stocks fell after Ronaldo removed the bottles from the table.
#CocaCola Stock after Ronaldo removed bottle of coke from table: pic.twitter.com/FL043QLXHv
— Rohit Chauhan (@imrchauhan5) June 16, 2021
Immediately after Cristiano Ronaldo’s action, Coca-Cola’s shares fell from 56 56.1 to 55 55.22 and fell 1.6 percent.
After the press conference, the value of the brand in the market dropped from 24 242 billion to 23 238 billion and the company lost 4 billion.
Coca Cola lost $4 billion in value today after the CR7 gesture of removing the bottles went viral. #CocaCola was valued at $242 billion before Ronaldo’s gesture and afterwards, it went down to $238 billion.
Cristiano Ronaldo caused a fall of 1.6% in Coca Cola’s value. pic.twitter.com/PhplfjBBlp
— Abdullah. (@SaidbyAbdullah) June 15, 2021
The decline in the brand’s shares was so rapid and rapid that people compared it to the fluctuations of the bitcoin market.
It should be noted that cryptocurrency is severely criticized by financial analysts due to the huge change in value based on tweets.
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Even Tesla founder Elon Musk’s tweet, which recently caused the bitcoin to depreciate, has become a major punch line on the Internet.
“Cristiano Ronaldo’s actions cost Coca-Cola 4 4 billion,” says Rohit Chauhan. “Elon Musk says you stole my style.”
#CocaCola Lose $4 Billion after Cristiano Ronaldo moves bottle and Endorses Water
Elon Musk: pic.twitter.com/SE4BcnHyHk
— Rohit Chauhan (@imrchauhan5) June 16, 2021
Interesting comments are being made on this incident by Twitter users.
Another Twitter handle compared Cristiano Ronaldo to Elon Musk’s tweet.
Humorous tweets and memes are being shared by most users on this action of the famous footballer.
#CocaCola #christianoronaldo Coke Coca Cola
Elon : My one tweet can change crypto market
Ronaldo : Hold my water pic.twitter.com/9bxzeIwaDU
— How Football Saved Humans – Great Book to Read (@HowHumans) June 16, 2021
Some users called him the most followed person on Instagram with 299 million followers and called him the real influencer.
A user named Varsha called Cristiano Ronaldo the real influencer.
Cristiano Ronaldo proved why his fitness levels are second to none as his press conference stunt wiped $4b off the value of #CocaCola. FULL STORY > https://t.co/ByW8GZk1ia pic.twitter.com/YmBRh97vEj
— muzahid ul Islam (@Muzah_i_d) June 16, 2021
“When Ronaldo removed the Coca-Cola bottles from in front of him, his head of marketing reacted like this,” wrote Gracie, a Twitter handle.
Reel Real
Influencers. Influencer. pic.twitter.com/XCNFJkbWwh— Varsha saandilyae (@saandilyae) June 16, 2021
Coca-Cola, on the other hand, issued a statement yesterday after the loss.
“Everyone is allowed to choose the beverage of their choice and their needs and preferences vary,” the statement said.
A spokesman for the championship said: “On arrival at our press conferences, players are offered water as well as Coca-Cola and Coca-Cola Zero.”
The Head of marketing of Coca-Cola when #Ronaldo moved the bottles placed in front of him during the press conference #CocaCola pic.twitter.com/kWouNUwnHg
— Gracie (@Crabcountess) June 16, 2021
Ronaldo scored 2 goals in the match and his team won 0-3 at the end of 90 minutes.
After Cristiano Ronaldo, another similar process was repeated by footballer Paul Pogba, who represented Manchester United and France.
Paul Poggia is a Muslim and he refrains from endorsing alcoholic beverages.
#CocaCola CEO trying to drink Coca Cola in the rain waters after seeing Ronaldo moving Coca Cola and asking water. pic.twitter.com/8rYDL7Nghb
— Shubham Bhatt (@Shubharcasm) June 16, 2021
Brother #Pogba did even better.#SayNoToWine A person loses his worth in intoxication.
NO #CocaCola, No #Wine Just # Water. pic.twitter.com/n383UVhw9r— IbnAdam. (@IbnAdam34) June 16, 2021